Abstract View
Article Title:
PRAGMATIC -STYLISTIC ANALYSIS OF CAMPUS CAMPAIGN BILL BOARDS: A STUDY OF FEDERAL UNIVERSITY WUKARI CAMPUS
| Abstract: This study is a pragmatic- stylistics analysis of the language of campus campaign bill boards. The theory of pragmatic –stylistic analysis approach was adopted as an analytical method. The result of the analysis revealed that all the four bill boards studied have graphological features that are of pragmatic –stylistic significance. The most common ones are capitalization; large font sizes and boldfaced letters used to draw attention, to easy reading, and to make emphasis. The texts presuppose the existence of the unwholesome behaviours or acts campaigned against on campus. In addition to the presupposed meanings, there are implicated meanings, derivable from the context. The perlocutionary acts are mostly simple sentences drawn from one hyper-theme. The illocutionary forces or intentions advises, reprimands, urges, commands or warns the students against the unique acts /behaviours campaigned against. The expected perluctionary acts are that students should shun or desist from the unique unwholesome behaviours/acts campaigned against. The outcome of the study helps the reading community to interpret and comprehend the texts. The exposed linguistic features convey unique messages which are capable of changing the unwholesome behaviours/ acts of the presupposed students to positive ones. |
| Keywords: Pragmatics, Stylistics, Presuppositions, Implicatures, Locutionary, Illocutionary And Perlocutionary Acts. |
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